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Display triggers: time delay, scroll depth, exit intent

When the widget appears matters as much as what it says. How each trigger works and which one fits which kind of page.

2 min readUpdated 2026-09-03

An assistant that pounces the instant a page loads reads as a popup; one that appears as the visitor starts genuinely reading reads as help. Display triggers control that timing.

The four modes

Display rules: when to appear
One trigger per chatbot — pick for how your pages are read
  1. Immediately — the widget is present from page load. Right for support-heavy sites where visitors arrive looking for the chat.
  2. After a delay — appears after N seconds. The safe default: 5–10 seconds filters out bounces while catching real readers.
  3. On scroll — appears after a percentage of the page. Best for long content pages; someone 40% into your pricing page is qualified attention.
  4. Exit intent — appears when the cursor heads for the tab bar. The last-chance play; pair it with a greeting card that offers something concrete.

Choosing per situation

Service business homepage: short delay. Long guides or blog posts: scroll. Pricing page: scroll at a low threshold — that's your highest-intent audience. High-bounce landing pages from ads: exit intent can recover visitors who'd otherwise leave silently.

The trigger controls when; page targeting controls where. Together they're the difference between a widget that interrupts and one that shows up right on cue.

Try this on your own assistant

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